Ask the
street.

There's no public date yet. When there is, the list hears first, before the drop goes public.

Chennai and Mumbai go first, with Hauz Khas, Delhi close behind. Bangalore, Kolkata, Hyderabad and Pune are in the works.

Join the list with your email (WhatsApp too, if you want the drop-day alert). Pick your city, and if you like, your size and the tees you want. That's all.

Drops are small runs. The more we know about who wants what, the less we over-make in one size and run out in another. It's optional, and it's never used for anything else.

Yes. That's the whole idea. Use the "Which neighbourhood should we add?" field on the sign-up. The next prints come from the lanes people ask for most.

Oversized, unisex tees. Each one carries its neighbourhood in its own script next to the English, and comes in several colourways. You can see every colourway, front and back, on the city pages.

The full size chart (measured chest, length and shoulder for each size), fabric composition and weight are published with the drop, before you can order. We'd rather publish real measurements from the production run than guess now.

Prices are announced with the drop, and the list hears them first.

No. Everyone in the campaign is photographed in their own neighbourhood, wearing its name.

Not yet. Nothing is on sale until drop 001 opens. If anyone asks you to pay for an APSHABD tee before then, it isn't us.

We're planning to ship across India. Delivery times and charges will be published before checkout opens, so you'll see them before you pay.

The returns and size-exchange policy will be published before the first order can be placed. You'll see it before you pay.