Pre-launch — nothing is on sale yet. Drop 001 lands soon.

THE PEARL CITY · మా ఊరు

HYDER ABAD

Four hundred years of old wall, ten of new glass,
and a quiet that sits comfortably between them.

SEE THE DROP ↓
HYDERABAD DROP 007

OLD CITY, NEW THREAD

Neighborhood varsity + graphic tees, set in Telugu type.

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COMING

BANJARA VARSITY

బంజారా

Hills above the noise. Chenille on heavyweight fleece.

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COMING

CHARMINAR TEE

చార్మినార్

Four minarets, one silhouette. Boxy cut.

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COMING

JUBILEE VARSITY

జూబ్లీ

Late drives, quiet roads, louder jackets.

LAUNCHING SOON

నిశ్శబ్దం. THEN THE DROP.

Hyderabad never rushes. Neither does the drop.

BACK TO THE MAP

Which 'స్థలం' would you like for us to add in your city wardrobe, do let us know.