Pre-launch — nothing is on sale yet. Drop 001 lands soon.

MARINA NIGHTS · நம்ம ஊரு

CHEN NAI

Filter coffee at dawn, auto horns at noon,
and silence after midnight.

SEE THE DROP ↓

THE FACES OF DROP 001

CAMPAIGN 001 · CHENNAI
Man reading the morning paper on temple steps in the T. Nagar tee
CHENNAI 001

T. NAGAR

தி. நகர்

Morning paper, pressed whites, sunglasses on before the sun is. The one hour Ranganathan Street still belongs to the people who live on it.

THE SIX AM READER
Chai vendor holding a rack of glasses, wearing the Marina tee
CHENNAI 002

MARINA

மெரினா

Six glasses in one hand and not a drop spilled. The stall opens before the sea does, and closes long after it's stopped watching.

THE CHAIWALA
CHENNAI DROP 001

MADRAS ON YOUR BACK

Five neighbourhoods, five stories, set in Tamil type. Tap a tee to turn it over.

Marina tee, front FRONT
Marina tee, back BACK
TAP TO FLIP

MARINA

மெரினா

Sundal in a paper cone, the lighthouse at dusk, and the longest walk in the country.

Anna Nagar tee, front FRONT
Anna Nagar tee, back BACK
TAP TO FLIP

ANNA NAGAR

அண்ணா நகர்

Tower Park evenings, roads wide enough to breathe, and a bakery on every second corner.

Mylapore tee, front FRONT
Mylapore tee, back BACK
TAP TO FLIP

MYLAPORE

மயிலாப்பூர்

Kapaleeshwarar's gopuram, the tank at dusk, and filter coffee in a steel tumbler.

Look, don't buy — not yet. These are the pieces as they'll ship; sizes, prices and checkout arrive the day drop 001 opens.

LAUNCHING SOON

அமைதி. THEN THE DROP.

Chennai hears it first. Always.

BACK TO THE MAP
CAMPAIGN 001 · SHOT ON LOCATION

MADRAS,
DOCUMENTED.

No studio. No set. The tees went home to their neighbourhoods and we followed with a camera — everyone in these frames is wearing their own area.

Water carrier on Marina beach wearing the APSHABD Marina tee
MARINAமெரினா THE WATER CARRIER
Craftsman at work in T. Nagar wearing the APSHABD T. Nagar tee
T. NAGARதி. நகர் THE CRAFTSMAN
Street musician in Mylapore wearing the APSHABD Mylapore tee
MYLAPOREமயிலாப்பூர் THE MUSICIAN
Fisherman on the Adyar estuary wall wearing the APSHABD Adyar tee
ADYARஅடையாறு THE FISHERMAN
Drummer in Anna Nagar wearing the APSHABD Anna Nagar tee
ANNA NAGARஅண்ணா நகர் THE DRUMMER
Commuters on the Mylapore local line in APSHABD tees
MYLAPOREமயிலாப்பூர் THE LOCAL LINE

WORN BY THE CITY FIRST · CHENNAI

Which 'இடம்' would you like for us to add in your city wardrobe, do let us know.