Pre-launch — nothing is on sale yet. Drop 001 lands soon.

MAXIMUM CITY · कधीही न झोपणारं शहर

MUM BAI

Seven islands, zero pauses. The only silence here
is the second before the local doors open.

CATCH THE DROP ↓

THE FACES OF DROP 001

CAMPAIGN 001 · MUMBAI

Man drinking fresh juice outside a fruit stall in the Bandra tee

MUMBAI DROP 001

BANDRA

वांद्रे

A fresh mosambi at the stall by the station. Cap on, shades down, nowhere urgent to be — which in this city is the real flex.

THE REGULAR

Sadhu balancing on a skateboard under an archway in the Dadar tee

MUMBAI DROP 001

DADAR

दादर

Balance is balance, whichever century you learned it in. The board is new. The stance is not.

THE BALANCE

Balloon seller against a blue shutter wearing the Colaba tee

MUMBAI DROP 001

COLABA

कुलाबा

Heart-shaped and helium-light, against a shutter that's been that exact blue since long before the causeway got expensive.

THE BALLOON SELLER

MUMBAI DROP 001

ISLAND CITY UNIFORM

Five neighbourhoods, five stories. Tap a tee to turn it over.

Bandra tee, front

FRONT

Bandra tee, back

BACK

TAP TO FLIP

BANDRA

वांद्रे

Station arches, a momo sign with an attitude, and the last train home.

Colaba tee, front

FRONT

Colaba tee, back

BACK

TAP TO FLIP

COLABA

कुलाबा

Leopold's, Mondegar, Metro House — and jhumkas hanging off the causeway.

Dadar tee, front

FRONT

Dadar tee, back

BACK

TAP TO FLIP

DADAR

दादर

Shivaji Park, Siddhivinayak, and the flower market before sunrise.

Look, don't buy — not yet. These are the pieces as they'll ship; sizes, prices and checkout arrive the day drop 001 opens.

LAUNCHING SOON

शांतता. THEN THE DROP.

The city that never sleeps will wake up to this.

BACK TO THE MAP

CAMPAIGN 001 · SHOT ON LOCATION

BOMBAY,
DOCUMENTED.

From the 8:14 local to the last cut of the evening — the city wore it before anyone else could. Everyone in these frames is wearing their own area.

Three commuters at a local train door wearing APSHABD Andheri, Dadar and Colaba tees — ANDHERI × DADAR × COLABA THE 8:14 LOCAL

Barber shop scene in Bandra with APSHABD neighbourhood tees — BANDRAवांद्रे THE BARBER

Fisherman by the Thane creek wearing the APSHABD Thane tee — THANEठाणे THE FISHERMAN

WORN BY THE CITY FIRST · MUMBAI

Which 'जगह' would you like for us to add in your city wardrobe, do let us know.