Pre-launch — nothing is on sale yet. Drop 001 lands soon.

THE CAPITAL · दिलवालों की दिल्ली

DEL HI

Seven cities buried under one. Empire after empire,
and the streets still keep their secrets quietly.

ENTER THE GATE ↓

THE FACES OF DROP 001

CAMPAIGN 001 · DELHI
A vegetable seller resting beside her basket in the Chandni Chowk tee
DELHI DROP 001

CHANDNI CHOWK

चांदनी चौक

Onions counted, basket balanced, the same lane worked since before the shop signs were in English. The market opens around her.

THE VENDOR
A regular at an old coffee house table wearing the Connaught Place tee
DELHI DROP 001

CONNAUGHT PLACE

कनॉट प्लेस

One filter coffee, one argument about politics, three hours at a table meant for twenty minutes. The colonnade never asked anyone to hurry.

THE REGULAR
Back view of the Hauz Khas tee against a weathered green wall
DELHI DROP 001

HAUZ KHAS

हौज़ ख़ास

A hand on a wall that has outlasted six dynasties and one nightlife boom. The ruins are still the best thing in the postcode.

THE WALL
DELHI DROP 001

EMPIRE STREETWEAR

Three neighbourhoods, three centuries of noise. Pick a colour, turn it over.

Hauz Khas tee, front FRONT
Hauz Khas tee, back BACK
TAP TO FLIP

HAUZ KHAS

हौज़ ख़ास

Ruins by the lake, fits by the fort, and a deer park nobody expects.

Look, don't buy — not yet. These are the pieces as they'll ship; sizes, prices and checkout arrive the day drop 001 opens.

LAUNCHING SOON

ख़ामोशी. THEN THE DROP.

The capital gets its crown quietly.

BACK TO THE MAP
CAMPAIGN 001 · SHOT ON LOCATION

DELHI,
DOCUMENTED.

From the wholesale lanes at dawn to the metro at rush hour — the capital wore it before anyone else could. Everyone in these frames is wearing their own area.

A worker in an open field wearing the APSHABD Chandni Chowk tee
CHANDNI CHOWKचांदनी चौक THE EARLY SHIFT
A commuter on the metro wearing the APSHABD Connaught Place tee
CONNAUGHT PLACEकनॉट प्लेस THE YELLOW LINE
A late-night kitchen scene with the APSHABD Hauz Khas tee
HAUZ KHASहौज़ ख़ास AFTER HOURS

WORN BY THE CITY FIRST · DELHI

Which 'जगह' would you like for us to add in your city wardrobe, do let us know.